How To Re-Engineer Your About Page For More Sales Introduction Almost every website has an About page. That’s a given. But the question should be: Is it effective? When you consider that a big percentage of visitors to your website will look at your About page, then it becomes imperative to make the page […]
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Video marketing is a great tool to get people talking. However, like all other tools, it must be used carefully. Common video marketing mistakes is not getting to the point, or creating overly-long videos, because people have very short attention spans. Another common mistake is selling too hard; people do not like to be talked
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Posture Building Techniques to Attract New Customers Like Bees to a Honey Pot Introduction I’ve had a long and varied career in sales and marketing. But I didn’t learn about posture till many years after I set out on this pathway. I first learnt about posture from an author by the name of Robert J
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How to Use Laser Targetted Messaging to Attract Highly Profitable Customers So today I want to talk about messaging. I’ve written about it before but only as part of a larger article covering a broader topic. But the subject of messaging is so important I think it very appropriate to shift it to center stage
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Grab ‘Em While They’re Hot (or Even Luke Warm) Like water slopping around a bucket visitors to your website are a fluid lot. Here today, gone tomorrow. It doesn’t take much for them to run away, in pursuit of the next magical elixir. Welcome to the world of marketing, internet style. It’s the way the
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