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How to Update Your Blog Content for SEO

7 Comments / Blogging

How to Get An Instant Traffic Boost From Google (and Without Paid Ads) (Easy SEO Wins Are Closer Than You Think) Google loves it when you update old content.  The internet is full of content, making it harder to stand out from a mountain of content. This makes the SEO aspects of content harder.  That is […]

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Write Content With IMPACT For LinkedIn (and beyond)

14 Comments / Copywriting

Forget Bland – Go For Grand Write Content with IMPACT So, what are the best ways to do it? Take an incremental approach, or do something more radical?   I tend to favor the latter option.  But, like most things, it depends.  There are so many variables. Is it a ‘bad writing’ problem or a more

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The Pathway to Thought Leadership

Leave a Comment / Thought Leadership

Susan Trivers, Impact Pricing and Thought Leadership   Join Kim Willis and Impact Pricing Specialist Susan Trivers as they explore ideas about pricing initiatives and the role of Thought Leadership in growing a business. Topics covered are as follows: The pathway to thought leadership. The role of “heart and soul” in thought leadership. Don’t set out

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You, As a Thought Leader

9 Comments / Thought Leadership

Dominate Your Space…. You, As a B2B Thought Leader Here is what’s happening in the real world: In 2022, publishers lost $22 billion due to ad-blocking software. The EU is in the process of severely restricting ad retargeting practices.  And if you think it won’t happen in the anglosphere and elsewhere, think again. Invasive advertising

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Better LinkedIn Content in the Age of AI

7 Comments / Copywriting, Lead Generation, Social Media, Storytelling

Dead Posts Society. Wanna join?   The Problem with B2B Content – Nobody Cares When Robin Williams appeared in Dead Poets Society, he grabbed people’s attention.  It was a riveting performance that some said should have won him an Academy Award.  No luck. When people pay to see a movie, attention is guaranteed.  After all,

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