Dead Posts Society. Wanna join? The Problem with B2B Content – Nobody Cares When Robin Williams appeared in Dead Poets Society, he grabbed people’s attention. It was a riveting performance that some said should have won him an Academy Award. No luck. When people pay to see a movie, attention is guaranteed. After all, […]
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Should Sharing Your Process Be Part of Your Marketing Method? 🤔 I’ve asked myself this question many times. Then then it hit me….. So, let’s get clear about something. Different businesses have different needs. Sharing your process in the marketing context is not for everyone. If you’re promoting a small ticket B2C type of product,
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“How do you acquire ideal clients whilst maintaining respect, authority and status?” This is the question I asked a business coach recently. He’s a highly-skilled operator but when it comes to self-promotion, he was sometimes hesitant. His view seemed to be that ‘if people need my services, they can seek me out’. Hiding your light
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