If you don’t target your marketing, you’re marketing to everyone and anyone. And that’s only going to waste your time and money. Targeting your marketing is really a two-step process. First, you need to decide who your target audience is going to be. Then, you’ve got to know how to use the tools in your […]
How to Target Your Online Marketing Like an Expert Read More »
Are These Marketing Mistakes Hurting Your Business? Introduction If you own a business you’re leaving money on the table. How? Leakages. Just as a broken pipe leaks water your business is probably leaking dollars. Lots of dollars. So many that it could be the difference between having a business that’s crushing it, or having
14 Marketing Mistakes That Most Businesses Make Read More »
The Smart Way to Find Quality Clients Who Pay You More Money (and Put the Fun Back Into Your Business) Sick of deadbeat clients, small margins, and poor cash flow? Or perhaps you’re fed up with working long hours without much to show for it. It doesn’t have to be that way. If you can
How to Use Authority Positioning to Give Your Competitors Nightmares Read More »
Introduction Heard of a guy called Donald Trump? Sure, you have – who hasn’t? Trump is a one-man promotional machine, a real phenomenon. I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history. First, he is the front
The Bandwagon Effect in Marketing – How to Use It to Sell Up a Storm Read More »
Posture Building Techniques to Attract New Customers Like Bees to a Honey Pot Introduction I’ve had a long and varied career in sales and marketing. But I didn’t learn about posture till many years after I set out on this pathway. I first learnt about posture from an author by the name of Robert J
Business Posture: How to Play the Posture Game and Crush Your Competitors Read More »