Last week someone friended me on Facebook. He is a coach. But not just any old coach; this guy calls himself an ‘expert coach.’ I have a problem with that. Shall I explain? It’s a copy issue, pure and simple. I hope you avoid making the same mistake. So, let’s dig a bit deeper. But […]
The ‘Expert Coach’ Copy Blooper. Lose It Read More »
You Can’t Have a Better Tomorrow Without Your Light-Bulb Moment Today To reach the Summit, you need an epiphany. You, as the hero in your personal movie masterpiece, are facing another existential crisis. Sales are down, and cash flow is abysmal. What to do? You can double down and do the same old things in the
The Conversational Approach to Making Sales Read More »
Have I Got a Story For You! From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants we become immersed in stories. But as we mature and become adults stories still infuse our thinking. Stories appear in different forms and inhabit different areas of
How To Influence and Persuade With Powerful Story Telling Read More »
Let’s take a walk on the wild side (apologies to Lou Reed) and posit that Keith (Keef) Richards wrote a new book about Mick and the boys through the lens of a sober man (yeah, right). It will be published in 9 months. Not any old Richards’ book (he’s written a few – ten plus).
Keith Richards, His (Fake?) Book, and the Message For Business Owners Read More »
In my first post on this topic, I showed you how to use Enhanced Testimonials to generate more leads and make sales. Read it here: How to Use Enhanced Testimonials and Mini Case Studies to Mesmerize Your Prospects. Part 1. It’s a good simple strategy but not as effective as Mini Case Studies. And that’s