Write Content With IMPACT For LinkedIn (and beyond)

Forget Bland – Go For Grand

Write Content with IMPACT

So, what are the best ways to do it?

Take an incremental approach, or do something more radical?  

I tend to favor the latter option.  But, like most things, it depends.  There are so many variables.

Is it a ‘bad writing’ problem or a more fundamental issue, such as the idea that underpins the post.

Here is a recent post from a communications coach…..

“Crafting powerful introductions and summaries is an essential skill for commanding attention in public speaking. By employing techniques such as storytelling, humour, and sensory language, you can engage your audience from the start and leave a lasting impression with a well-crafted summary. Remember, the first and last moments of your speech are crucial, so make them count!”

The above example is typical of the posts he produces; unsurprisingly, he gets ZERO engagement.  

His advice is useful, but if I tinker with it, I can produce something a bit better…..

“Writing powerful introductions and summaries is essential for commanding attention in public speaking. 

By employing storytelling, humour, and sensory language techniques, you can engage your audience from the start and leave a lasting impression with a well-crafted summary. 

Remember, your speech’s first and last moments are crucial, so make them count!”

(End of sample post.)

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Notice how I broke up the text?  I also removed or replaced some of the words. But does that make it IMPACTFUL?  No way!

So, let’s try something more aggressive…..

It starts with the headline.  I wrote a few (given more time, I would have come up with something spectacular!):

1). 7 Ways for Public Speakers to Have an Adoring Audience 

2). When Public Speakers Ignite Their Audience

3). Become the Pubic Speaker That Your Audience Loves.

4). Become a Public Speaker Of Note

(And have an audience eating out of the palm of your hand.) 

5). Become a Public Speaker of Note

(And have an audience that adores you.) 

6). They Laughed When I Gave My First Public Talk

(Now I’m the one who’s laughing.) 

7). A Third of the Room Walked Out on Me

(But now audiences are rivetted.)

8).  A Third of the Room Walked Out on Me

(But now audiences adore me.)

——

I chose the last one – and here is the finished post:

A Third of the Room Walked Out on Me

(But now audiences adore me.)

Have you ever given a public talk and bombed?

I know I have.  

When I gave my first talk, a third of the room walked out on me. 

So I decided never to let it happen again.  

Since then, I’ve given talks to thousands of people.

And here is the 7-point framework I developed….

1. Write powerful introductions.
2. Use Storytelling early and often.
3. Make ‘em laugh.
4. Use props and body language.
5. Use emotive words when appropriate.
6. Write a potent summary to command attention.
7. Tell them what to do next.

Tell me about your public speaking challenges.

I’d love to know.

(End of sample post.)

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Which one wins – his or mine?   You be the judge.

More importantly, what did you learn?

Over to you now.

Created any impactful content lately?

 

🎯 If you suck at content, don’t have the time to do it yourself, and are sick of singing the ‘no results blues’, I will teach you a new tune.  Let’s talk.

————-

Over to you now.

Created any impactful content lately?