6 Ways to Demolish Your Fear and Build a Better Business
Trying new things is always a challenge. If you already have a blog, and it’s not working for you, change will be required.
Oh yeah, you better believe it. Even if it’s initially uncomfortable for you, change is the name of the game.
In my last post, Blogging Nightmares and Other Horror Stories, I wrote about my initial foray into the world of internet marketing in 2006.
I joined an affiliate program that required me to generate leads. Only one problem with that – I had no idea how to generate leads online. It gets worse – I was also required to call the leads. Yikes – that’s what I call the double whammy.
I knew I would learn how to generate the leads soon enough. But call them on the phone? How about NO? The sad truth was that I had a morbid fear of the phone.
So great was my fear that even for a simple matter, I would rather jump in the car and travel halfway across town to see someone, than pick up the phone. The phone was like a lead brick. I’d rather chew razor blades than pick up that damn phone.
But this time, it was different. Rather than succumb I finally confronted my fear after years of excuse making. Did I score a breakthrough because of a revelation from God? Or perhaps I read an inspirational story from Tony Robbins. Nope. The primary reason I made the decision was this: desperation. So desperate that I would virtually do anything to make a buck.
(Well, virtually anything – I draw the line at wearing a tutu at a gay mardi gras.)
So I picked up the phone and started dialing for dollars. And here I am ten years later. A full on marketer who leverages the internet to make a buck.
And I still phone leads. How many? Well, I stopped counting after I’d called 10,000 of those suckers (I don’t mean the people I called were suckers – it’s just a figure of speech, right?)
Two things stand out with this story:
One is that growth always requires change and change invariably induces fear. Previously I didn’t need to overcome my fear of the phone. Back then I was working with local people so I could always hop in the car and make a visit.
But when I confronted the reality of that affiliate program, which was about generating leads all over the country, I had no option – I had to embrace a different way to do business. And confront my fear.
So what’s this got to do with your business?
Well, I guess you want to grow your business. You want to take it to the next level, right?
As indicated, growth requires change and change is not always comfortable. It can even be painful.
Here is what Anthony Robbins says about pain:
‘People seek to experience pleasure and avoid pain.’
That’s how we’re wired. But the problem is that if we spend our lives in pain avoidance mode, we can never grow personally which of course will prevent us from growing our business.
Susan Jeffers Book – Feel the Fear and Do It Anyway
Before I continue, I want to give mention to a book I read years ago. It’s a book that helped me confront the phone fear thing but also another fear of mine – public speaking.
The book is titled Feel the Fear and Do It Anyway, by Susan Jeffers.
Not long after I read it I received an invite to speak at a seminar, and lo and behold I accepted (previously I rejected all public speaking requests). So I had a breakthrough, and that book was one of the catalysts for the change.
This post is not about the Jeffers book, but seeing as the theme is about overcoming fear, I reckon it’s worth mentioning. Grab yourself a copy. (And no, I do not get a commission – I just think you should get it because it will help.)
6 Ways to Demolish Your Fear
A while ago I wrote a post on my other blog titled 7 Ways to Overcome Fear of the Phone.
This post is not about a topic as specific as ‘fear as the phone’, but I think the techniques I share can be modified and applied to any fear-based situation. Try these for size:
1. Know Thyself
In my last blog post, I shared some entrepreneurial strategies for bloggers. And I know that many would feel uncomfortable about some of the featured ideas. The fear of moving outside our comfort zone is very real.
Why do you have a fear of doing new things? Dig deep, see if you can uncover the reasons for the fear. Reasons could include:
- Fear of Failure
- Fear of Success
- Fear of Being Ridiculed
- Fear of Rejection
- Fear of Change
The bottom line is this: you need to pinpoint the underlying problem first – before you can move forward.
2. Voice It
When you are clear about the underlying fear you need to write it down. Then write a few paragraphs describing why you have the feelings and what you propose to do about it. Something magical happens when you put pen to paper – trust me!
3. Give Potency to Your Goals
You need to keep yourself inspired and motivated. One of the things I did was to create a collage of pictures that represented my goals, and paste it on the wall. Photos of cars and travel destinations helped keep me motivated and focused. You’ve got to trick your brain to do what you want.
4. Revisit the Fear
Dr. Lisa Thompson writes about this technique in a blog post she wrote a couple of months ago. It sounds a bit weird, but the idea is that you kind of roleplay a typical scenario in your mind. Imagine the fear in all its unadulterated glory. Then imagine yourself smiling and accepting the setback with good grace, and even humor. Give it a try.
5. Create a Vacuum
Have you heard of the Prosperity Law of Vacuum? It works like this: create a space for the good you desire. If you have clutter in your life, use your latest setback as an opportunity to get your house in order. Clutter can include relationships that have passed their use-by date, too many non-essential activities (e.g., wasting time on Facebook), and physical items you don’t use anymore. Get rid of them! ‘Cleaning house’ is like a mental and physical spring clean, which you should do before you reboot.
6. Let Go and Let God
Motivational speaker, Bob Proctor, used to say that we need to ‘let go and let God.’ And it’s true. We must have faith. Trust the process – you must believe that your next successful experience is just around the corner. Do you believe it? Good. You have now been released from worry, angst and doubt! That’s what faith is all about isn’t it?
Failing forward? Yep – failure is not a dirty word. So keep your gaze firmly fixed on the future, not the past.
Success leaves clues, and this tip is a BIG one!
The Wrap Up
Whether you’re a blogger or run a traditional business, there will be times when you should press on so you can move your business to the next level. I accept that you (probably) feel uncomfortable when faced with the prospect of change. But without positive change, the goal will not be achieved.
I hope you take on board the above tips, and I look forward to hearing feedback on your results.
Your Turn – Time to Comment!
What was your biggest takeout from this post?
After reading this post are there any ideas that you will now embrace?
Make a comment below!
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