How to Use Blog Commenting to Grow Your Business
Blog Commenting – What Is It?
So what the heck is blog commenting and why should you do it?
Good question – glad you asked.
Blog commenting used to be a way for marketers to score some backlinks which in turn helped their Google rankings.
But let me tell you something.
That view is SO 2012.
Blog commenting is no longer primarily about snaffling backlinks. This is largely because of the way Google changed the rules of the game a few years ago.
Modern blog commenting is now much more about networking and relationship building than backlinking and SEO. And a nice side benefit is that you’ll get traffic and opt-ins on your list – the name of the game, right?
The other major benefit is that your credibility will dramatically increase for the simple reason that you’ll be showing social proof. Visitors will be impressed when they see regular engagement on your blog posts.
A primary objective of blog commenting is to foster reciprocation from other blog owners after you leave an excellent comment on their blog.
Meet My Blogging Friends
Before I continue let me make one thing clear:
Everything I’ve learnt about blog commenting came from others. I’m talking about people such as:
Ryan Biddulph (Travel blogger extraordinaire. He’s kooky too.)
Adrienne Smith (The Queen of Blog Commenting, with so much more)
Donna Merrill (A first class tribe builder who will help you do likewise.)
Harleena Singh (Great blog commenter and networker, and a generous soul.)
Don Purdum (Marketing expert with an acute understanding of businesses and how to grow them.)
Peter Beckenham (A generous blogger with a deft marketing touch.)
Enstine Muki (Smart blogger with a generous spirit.)
Joy Healey (Transparent warts and all writing style, with a penchant for blog commenting.)
James McAllister (Young guy who has achieved so much – and he’s only just begun.)
There are others, but each of the people mentioned above walk the talk, and are consistent in doing it.
Does Blog Commenting Work?
Heck yeah. This blog only kicked off in August last year. Take a look at the first few posts back then. Reciprocal comments started happening within 3 weeks. It’s been smooth sailing since then.
From there I’ve met new people, attracted more traffic, generated leads, been featured on other blogs, and yes, I’ve done some business, and got paid for it (consulting work).
So, let’s take a look at how you can become a great blog commenter, by doing it the right way. Read on.
9 Ways to Become a Super Effective Blog Commenter
1. Not Too Big, Not Too Small – Just Right
First up, let’s talk about comment length.
Your comments need to be of sufficient length to add value to the discussion underway for that particular post.
When I am in serious blog commenting mode, I wouldn’t dream of leaving a one sentence comment. If you leave a cursory one sentence comment, it means only one thing. You don’t understand the potential of blog commenting, done the right way.
Maybe people who take that approach are unaware of the big picture. Or maybe they’re just bone lazy and love to take shortcuts. But just as so many things in life can’t be hurried, neither can blog commenting.
Like a good wine we have to give the activity time to mature, so it yields maximum enjoyment for you and your audience.
How Not To Do It
In recent times, network marketers have jumped onto the blogging and blog commenting bandwagon, no doubt partly due to the influence of mavens like Ray Higdon. But the problem is that when these bloggers try their hand at blog commenting, they invariably do a bad job.
Here is an example of a pointless blog comment made by someone who doesn’t understand the game she’s playing. One short sentence will not build influence and attract the attention of people within the blog owner’s orbit.
2. Edify and Add Something to the Conversation
What is edification? To build up.
So here’s the deal when you visit someone else’s blog to make a comment:
Build up the writer of the blog post. Give them a compliment or three. Even go so far as to suggest to readers that they should avail themselves of the offer being promoted by the host.
But you’re not done yet. You must also add something valuable to the conversation. Check the post again and read other comments – you should be able to glean some nuggets that you can expand on a little.
Donna Merill is a first class blogger who knows how to structure a blog comment in such a way that it not only edifies the blog author but also adds something to the conversation. Take a look at this recent example:
3. When to Make a Long Comment
On a day to day basis, your typical blog comment might run to a hundred words. But there is scope to craft a more lengthy comment when you are visiting an authority site.
My friend and master blogger Ryan Biddulph told me that there is a big role for ‘blog-sized’ comments when you are commenting on an authority site.
Here is the thinking behind it.
If you make a comment that adds significantly to the discussion people will notice. And when it happens it’s highly likely that some will mosey on over to your blog and have a poke around.
How long should the comment be? Long enough to tell the story and make your point. Above all, you want to stand out and add to the discussion.
4. Eat Dirt and Die, If You Don’t Reply
Let’s project forward a year or two. You’ve got loads of followers and a myriad of comments from people who just love your stuff. What to do?
Assiduously reply to each comment, or give them the flick?
The best bloggers always take the first option. My friend Adrienne Smith taught me that you should always remember the people who helped you get to where you are now.
Maybe a point will come where you need to outsource this activity, but you must always remember and take care of your fans.
Relating this point to the world of entertainment, often those who have the longest careers take special care to acknowledge their fans and cultivate them.
An example. Over the years, I have been a big fan of jazz crossover artist, Al Jarreau. After attending one of his concerts, I was flabbergasted when I got a personal reply from him (or was it?) in response to my glowing and effusive mini review of that concert. Was it him who made that comment? I believe it was, I really do. But if it wasn’t, so what? It made me feel good just the same.
Here is a guy who cares for his fans, which helps to explain his successful career, spanning almost 50 years. As bloggers, we can learn a lot from professionals in other industries.
How Not To Do It
I don’t like to put down fellow bloggers, but when you see a high profile guy like Jeff Goins ignoring his flock, something has to be said. Here is an extract from the comments section of a recent post on his blog:
Is something missing here? Zero response from Jeff. By the way, I’m not being selective; this screenshot is entirely representative.
Interestingly it appears that the number of comments on Jeff Goins’ posts has dropped alarmingly in recent times. Do you think there may be a connection?
But don’t think I’m picking on Jeff. Others also seem to have a total disregard for their fans, including other blog luminaries like Derek Halpern.
Always take care of your fans. It’s mandatory.
5. Read the Goddam Post
Yeah I know – this is a case of stating the “bleedin’ bloody obvious” (in English parlance), but it’s surprising how often people don’t read the post before they make a comment. They just want to make their comment, and then they vamos.
But you must read the post. If you don’t, how else are you going to give a considered, meaningful reply? You can’t.
The Right Way To Comment
Here is an example of an excellent comment from Adrienne Smith, someone who clearly read the post she was commenting on:
6. It’s Nice to Share
So now that you’ve finished making your comment on someone’s excellent post, your next step is to share the blog post on your favorite social media platforms.
Some people are hesitant to do it because they think they shouldn’t be giving kudos to others. Wrong. If you come from an abundant way of thinking, you should share other people’s valuable content.
One of my blogger friends is Don Purdum. Don, just like the other people I’ve mentioned in this post, regularly shares other people’s content.
The best attitude to have is to be totally focused on your audience – if it benefits them, share it.
After a time, you’ll find that the very same people whose content you shared will do the same thing for you.
Reciprocity works like that.
7. The Good Blog Post Imperative
Blog commenting will work for you if you’re leaving meaningful comments, but only if you are creating good content yourself on your own blog.
Like that classic comedic duo, Laurel and Hardy, you can’t have one without the other. Without good blog post content, the people who see your comments on the blogs you visit will be reluctant to leave a comment on your blog. When that happens, a critical part of this strategy will be missing, with the result being that things will unravel sooner rather than later.
Soon you may have a dead blog – unloved simply because your content wasn’t good enough.
I suggest you make the extra effort to create nicely written blog posts that totally resonates with your audience.
8. Be a Friend
How hard is this? It’s not, so a natural extension of the blog commenting strategy is to move beyond blog engagement.
When the time is right, you should deepen the relationship. I like to add people to my circle of friends on Facebook and Twitter. You should consider doing the same thing.
9. Use the Right Commenting Software
I use Comment Luv on this blog and Disqus on my other blog. Both are good, but if I had to choose I would go with Comment Luv. Indeed, when I get the time, I will switch my other blog to Comment Luv. Serious bloggers often use Comment Luv, and here is why:
The primary benefits of using it are that visitors to your blog get rewarded for using it.
Specifically, their most recent post will be featured at the bottom of their comment. This is a big deal.
So it encourages ‘more comments and social engagement’, no doubt about it.
How would you like to see your latest blog post title being featured on blogs that you comment on? Here is an example:
The Wrap Up
When it comes to blog commenting, the name of the game is influence through effective networking. Just as networking is the way the game is often played in the offline world, so it must be in the online world. Sure, the techniques are a little different, but the end game is the same – connecting with like minded people on a favorable basis.
As you expand your influence many more people will come into your world, and some of those people will seek you out and do business with you.
Enjoy the journey!
Your Turn – Time to Comment!
What was your biggest takeout from this post?
What results have you been getting from blog commenting?
After reading this post are there any ideas that you will now embrace?
Make a comment below!
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