Category Archives: Persuasion Psychology

How to Use Authority Positioning to Give Your Competitors Nightmares

The Smart Way to Find Quality Clients Who Pay You More Money (and Put the Fun Back Into Your Business) Sick of deadbeat clients, small margins, and poor cash flow? Or perhaps you’re fed up with working long hours without much to show for it. It doesn’t have to be that way. If you can … Continue reading How to Use Authority Positioning to Give Your Competitors Nightmares

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The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm

Introduction Heard of a guy called Donald Trump?  Sure you have – who hasn’t?  Trump is a one-man promotional machine, a real phenomenon.  I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history.  First, he is the front … Continue reading The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm

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Introvert’s Revenge: How Shy, Retiring Types Can Crush It as Entrepreneurs

Yes it is true – some of the most successful people are introverts. It’s well known that many people who pursue artistic pursuits are introverts.  Think of these actors: Audrey Hepburn, Glenn Close, Richard Gere, Courtney Cox, JK Rowling, Christine Aguilera, Tom Hanks, Steve Martin, Harrison Ford, Clint Eastwood, and Julia Roberts. All introverts. Think … Continue reading Introvert’s Revenge: How Shy, Retiring Types Can Crush It as Entrepreneurs

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Persuasion Psychology: How to Sell More of Your Stuff

How To Get Under People’s Skin So They Almost Beg You to Buy Your Stuff. Part 1 Many years ago I had a sales mentor by the name of Larry Thompson. One of the things I remember about him was his extraordinary ability to persuade people to his point of view. He could do it … Continue reading Persuasion Psychology: How to Sell More of Your Stuff

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