Category Archives: Mini Tutorials

Business Posture: How to Play the Posture Game and Crush Your Competitors

Posture Building Techniques to Attract New Customers Like Bees to a Honey Pot  Introduction I’ve had a long and varied career in sales and marketing.  But I didn’t learn about posture till many years after I set out on this pathway. I first learnt about posture from an author by the name of Robert J … Continue reading Business Posture: How to Play the Posture Game and Crush Your Competitors

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How to Use Effective Messaging to Attract Your Best Customers

  How to Use Laser Targetted Messaging to Attract Highly Profitable Customers So today I want to talk about messaging.  I’ve written about it before but only as part of a larger article covering a broader topic. But the subject of messaging is so important I think it very appropriate to shift it to center … Continue reading How to Use Effective Messaging to Attract Your Best Customers

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8 Ways to Convert Uncommitted Lookers Into Hot Prospects Online

Grab ‘Em While They’re Hot (or Even Luke Warm) Like water slopping around a bucket visitors to your website are a fluid lot.  Here today, gone tomorrow.  It doesn’t take much for them to run away, in pursuit of the next magical elixir.  Welcome to the world of marketing, internet style. It’s the way the … Continue reading 8 Ways to Convert Uncommitted Lookers Into Hot Prospects Online

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6 Ways Your Website Can Generate More Leads and Sell Up a Storm

Effective Messaging NOT Design Is the Way to Make More Sales From Your Website If you want to attract more customers to your business, you’ll need to be REALLY good at this…… Messaging Messaging is more important than your logo, more important than design and aesthetic elements. The message is all. Think of the different … Continue reading 6 Ways Your Website Can Generate More Leads and Sell Up a Storm

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How to Use Blog Commenting to Gain Instant Credibility

  Here is a simple way to boost your credibility, your traffic, and your leads. Have I got your attention now? Good because the strategy I’m going to show you will do all of this and more.  The name of the strategy is blog commenting. Blog commenting forms part of a suite of networking strategies that … Continue reading How to Use Blog Commenting to Gain Instant Credibility

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How to Use a Blog to Give You Instant Credibility, Even If You Don’t Have Any Now

The Catch in Catch 22 They call it Catch 22. It’s a term that became famous after the release of the book by Joseph Hellier, aptly named Catch 22.  A movie of the same name starring the wonderful Alan Arkin was released which went onto become quite a hit. So what does Catch 22 mean?  … Continue reading How to Use a Blog to Give You Instant Credibility, Even If You Don’t Have Any Now

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Site Review For Two Melbourne Accounting Firms

Site Review – Accounting Firms Here is another of my famous site review videos. On this video I take a look at 2 web sites owned by 2 accounting firms, based in Melbourne, Australia.  The first is from a practice called 13 Concepts Group, whilst the second is from Robinson Voss. This video is not … Continue reading Site Review For Two Melbourne Accounting Firms

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How To Influence and Persuade With Powerful Story Telling

Have I Got a Story For You! From time immemorial people have been captivated by stories. Why?  Because stories inspire, challenge, provoke and give comfort. Starting as infants we become immersed in stories.  But as we mature and become adults stories still infuse our thinking. Stories appear in different forms and inhabit different areas of … Continue reading How To Influence and Persuade With Powerful Story Telling

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