Category Archives: Blogging

14 Marketing Mistakes That Most Businesses Make

  Are These Marketing Mistakes Hurting Your Business? Introduction If you own a business you’re leaving money on the table. How?  Leakages. Just as a broken pipe leaks water your business is probably leaking dollars. Lots of dollars. So many that it could be the difference between having a business that’s crushing it, or having … Continue reading 14 Marketing Mistakes That Most Businesses Make

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Why Your Business Blog Isn’t Working and What You Can Do About It

Simple Tips To Boost Your Business Blog You run a business, and you have a website with a blog. But it doesn’t seem to be working.  You’re not getting more traffic and leads.  And engagement (likes, comments and shares) is zero. Here is why it happens: Most business blogs are lame. They don’t educate, they don’t … Continue reading Why Your Business Blog Isn’t Working and What You Can Do About It

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How to Turn Everyday Events Into Potent Marketing Messages

  Use Your Real Life Events to Create Marketing Messages With Sizzle Introduction If you are like me, sometimes you struggle to come up with interesting story ideas for your blog posts, emails, and social media posts. Whenever I’m drawing a blank, I inevitably revert to story telling mode.  But my stories are perhaps a … Continue reading How to Turn Everyday Events Into Potent Marketing Messages

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Scaredy Cat ‘Make Money’ Bloggers and the Lateral Thinking Imperative

Your Dead ‘Make Money’ Blog – Why Is it So? If you’re in the business of blogging (that is, your income generation strategy revolves around your blog), and you’re in the ‘make money’ niche, you may be experiencing these problems: Little or No Engagement Little or No Shares Little or No Sales Little or No … Continue reading Scaredy Cat ‘Make Money’ Bloggers and the Lateral Thinking Imperative

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How to Demolish Engagement Blockages in Your Blogging Business

How to Demolish Engagement Blockages in Your Blogging Business (This is a follow on article from last week’s post: What My Friends Taught Me About Blog Commenting) Just as a blocked blood vessel can cause sudden death, bloggers can experience the sudden death of their blogging business. Why? No traffic, no leads, no sales – yes. … Continue reading How to Demolish Engagement Blockages in Your Blogging Business

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How to Use Effective Messaging to Attract Your Best Customers

  How to Use Laser Targetted Messaging to Attract Highly Profitable Customers So today I want to talk about messaging.  I’ve written about it before but only as part of a larger article covering a broader topic. But the subject of messaging is so important I think it very appropriate to shift it to center … Continue reading How to Use Effective Messaging to Attract Your Best Customers

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The Daily Blog Post (and Awesome Content) Myth

Why You Don’t Need to Publish Daily Blog Posts This is a question that gets asked a lot.  Newbie bloggers especially are often confused for the simple reason that there are conflicting views on the matter. Some, like Ray Higdon, say you should blog every day, while others like Derek Halpern and Matthew Woodward say … Continue reading The Daily Blog Post (and Awesome Content) Myth

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