How to Use Local SEO To Rank Your Business in the Search Engines

Local SEO For Your Local Business 1. ON PAGE SEO A lot of so-called SEO (Search Engine Optimisation) experts will wax lyrical about the need to embark on an extensive backlinking program.  But this is not necessarily so.  If you choose to rank for low competition keywords, it may be possible to cut backlinking activities … Continue reading How to Use Local SEO To Rank Your Business in the Search Engines

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Why Your Business Blog Isn’t Working and What You Can Do About It

Simple Tips To Boost Your Business Blog You run a business, and you have a website with a blog. But it doesn’t seem to be working.  You’re not getting more traffic and leads.  And engagement (likes, comments and shares) is zero. Here is why it happens: Most business blogs are lame. They don’t educate, they don’t … Continue reading Why Your Business Blog Isn’t Working and What You Can Do About It

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14 Marketing Mistakes That Most Businesses Make

  Are These Marketing Mistakes Hurting Your Business? Introduction If you own a business you’re leaving money on the table. How?  Leakages. Just as a broken pipe leaks water your business is probably leaking dollars. Lots of dollars. So many that it could be the difference between having a business that’s crushing it, or having … Continue reading 14 Marketing Mistakes That Most Businesses Make

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How to Use Authority Positioning to Give Your Competitors Nightmares

The Smart Way to Find Quality Clients Who Pay You More Money (and Put the Fun Back Into Your Business) Sick of deadbeat clients, small margins, and poor cash flow? Or perhaps you’re fed up with working long hours without much to show for it. It doesn’t have to be that way. If you can … Continue reading How to Use Authority Positioning to Give Your Competitors Nightmares

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Scaredy Cat ‘Make Money’ Bloggers and the Lateral Thinking Imperative

Your Dead ‘Make Money’ Blog – Why Is it So? If you’re in the business of blogging (that is, your income generation strategy revolves around your blog), and you’re in the ‘make money’ niche, you may be experiencing these problems: Little or No Engagement Little or No Shares Little or No Sales Little or No … Continue reading Scaredy Cat ‘Make Money’ Bloggers and the Lateral Thinking Imperative

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Susan Jeffers Says ‘Feel the Fear and Do It Anyway’ (Is She Right?)

6 Ways to Demolish Your Fear and Build a Better Business Trying new things is always a challenge.  If you already have a blog, and it’s not working for you, change will be required. Oh yeah, you better believe it.  Even if it’s initially uncomfortable for you, change is the name of the game. In … Continue reading Susan Jeffers Says ‘Feel the Fear and Do It Anyway’ (Is She Right?)

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The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm

Introduction Heard of a guy called Donald Trump?  Sure you have – who hasn’t?  Trump is a one-man promotional machine, a real phenomenon.  I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history.  First, he is the front … Continue reading The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm

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Business Posture: How to Play the Posture Game and Crush Your Competitors

Posture Building Techniques to Attract New Customers Like Bees to a Honey Pot  Introduction I’ve had a long and varied career in sales and marketing.  But I didn’t learn about posture till many years after I set out on this pathway. I first learnt about posture from an author by the name of Robert J … Continue reading Business Posture: How to Play the Posture Game and Crush Your Competitors

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How to Turn Everyday Events Into Potent Marketing Messages

  Use Your Real Life Events to Create Marketing Messages With Sizzle Introduction If you are like me, sometimes you struggle to come up with interesting story ideas for your blog posts, emails, and social media posts. Whenever I’m drawing a blank, I inevitably revert to story telling mode.  But my stories are perhaps a … Continue reading How to Turn Everyday Events Into Potent Marketing Messages

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